Your goal is to figure out if some sources of traffic are sending you particularly terrible traffic compared to others. #2: Measure the bounce rate for your traffic sources. If you don't fall into those two categories you need to pay very careful attention to this metric.Īction: You'll understand better why your conversion rate is so low, if you have made changes over the last x amount of time then watching a trend of bounce rate is a sure way to know if the changes you are making are for the better.
#WAVEBURNER BOUNCE CD TRACK OFFLINE#
There are two exceptions: 1) You have a one page website 2) Your offline value proposition is so compelling that people would see just one single webpage and get all the information they need and leave. You can't even start to impress them with your goodness. This 70% won't even give you five seconds, or see more than one page. This IndexTools report shows that approximately 70% of the site traffic above is bouncing. you don't have a chance of success with all your site traffic!). This will help you understand what percent of your website traffic is actually engaging with your site (i.e. #1: Measure the bounce rate of your website. Having only a single hit (usually page view) in a visitor's session will mark it as a bounce. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. But either definition is fine, each has its own slight nuance. I am a bit more aggressive in my analysis and so I personally prefer the latter definition (using time). The percentage of website visitors who stay on the site for a small amount of time (usually five seconds or less).The percentage of website visitors who see just one page on your site.Your marketing efforts should yield more customers who are able to conquer (accomplish the task they are there to accomplish) and fewer who say yuck and leave.īounce rate measure quality of traffic you are acquiring, and if it is the right traffic then it helps you hone in on where/how your website is failing your website visitors.
Thought about from a customer perspective rather than I came, I saw, I conquered, the action is I came, I saw, Yuck, I am out of here. So what is this mysterious metric? In a nutshell bounce rate measures the percentage of people who come to your website and leave "instantly". It is easy to understand, hard to mis-understand and can be applied to any of your efforts. It is almost instantly accessible in any web analytics tool.
#WAVEBURNER BOUNCE CD TRACK HOW TO#
You are trying really hard to figure out how to improve the performance but you are stymied by the fact that there is ton of data and you have no idea where to start.īounce rate is a beautiful way to measure the quality of traffic coming to your website. It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range.
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